Advertising and leaflet distribution responsibility is given to specialized companies today. Leaflet printing is the oldest practice of advertisement for products, and they are available even today. It is very useful for companies and advertisements today. My experience says that there can be no better and cheaper method of gathering the attention of people than of leaflet advertisements. All one has to take care of, is the proper designing of the leaflets so that people can get to know a lot about the company as well as the products, in a single glance. I have seen several businesses lagging back in the race, because their leaflet designs are not up to the mark.
Impact of bad leaflet printing
If even good leaflet printing fails to pull the right amount of customers, imagine the damage a bad leaflet printing can do. You leaflets should never look to cheap too present it to people. First of all, they will land up in the gutter and by the next second, people will be completely forgetting about it. Bad printing can damage the reputation of a company completely. If the color use in the paper is too kitsch and loud, if the paper quality is very cheap and if there are spelling errors, then your attempt is wasted and your company will become the laughing stock for people. A leaflet says a lot about a company or nothing at all. But, it should never give a wrong impression about the company. Such mistakes only prove that the company is completely disinterested about what gets printed and does not bother about seeking the attention of people.
Lowering the cost of leaflet printing
It is understood that in order to make a good impression, one should be making their leaflets thick, of good quality paper and use good printing and good use of language. But, all these surely increase the cost of printing than normal one. In such cases, it is better to get leaflets printed in bulk. The more the number of leaflets, the higher will be the discount. You may not distribute them all at one go, as you will have surplus for the next few distributions. Thus, your advertisement will happen within a low cost and nothing can be better than that. You can also stick to using only black and white, if there are no diagrams and photos in the leaflets. Colors increase costs.